Own the end-to-end creation of short-form, performance-driven short form video ads with an emphasis on 15s - 30s Reels. Convert casual scrollers into first-time registrants for ToraTora Casino and future social-gaming titles. You’ll transform creative briefs and raw gameplay capture into thumb-stopping ads—balancing speed, testing discipline, and brand polish.
Responsibilities
- Concept & Storyboard: Translate growth goals into hooks, scripts, and visual treatments informed by competitive-ad research and A/B-test data.
- Motion Design: Assemble licensed stock, UGC clips, gameplay captures, SFX, captions, and animated CTAs in 9:16; deliver export-ready MP4s in multiple lengths/variants.
- Asset Sourcing: Curate and license royalty-cleared stock video, AE templates, and audio that fit the creative direction while controlling costs.
- Iterative Testing: Partner with the UA manager to interpret CTR/CVR metrics and rapidly spin out new variants (hooks, copy, colorways) to beat the control.
- Creative Ops: Maintain organized project files, asset libraries, and naming conventions in Notion/Frame.io; document best practices for future team members.